Glow and Lovely
The Objective
To carry out an event that would elevate the brand perception within the region. This event was to introduce Shams Al Faris, the TikTok sensation as the new brand ambassador of Glow and Lovely while also launching the new Hydra Glow range.
By Niggi handled the end to end management of the event from curation, to design, production and influencer and PR amplification.
Our Approach
Developed a stunning experience around the theme of ‘A Glowrious Suhoor’ at One & Only Royal Mirage amplified through influencers and key media. Each touchpoint of the event related back to the product in focus with themes of rose, hydration and Ramadan that carried on throughout the event.
Execution Highlights
Event was held on March 10 2025 at One & Only Royal Mirage Dubai Immersive brand experiences designed to showcase Glow and Lovely’s premium transformation from A flower market, hydration stations, interactive product discovery zones, traditional Ramadan games, interactive workshops like candle making and face mist creation etc.. A stunning floral seated suhoor
A skin expert session with Nipun Kapur addressed on-ground skin concerns, highlighting Glow & Lovely Hydra Glow Serum as the go-to for radiant skin. She also engaged with key media, lending her expert endorsement to the product range.29 influencers in attendance. Squad members such as Manal, Anud, Raghad, and Twinkle and Njoud as well as brand ambassador Shams, were present to create branded content and further amplify the event's presence online.7 mega influencers
22 micro – macro influencer
From a PR front, we secured 9 organic media coverage (Layalina, Layalina prive, Lovin Dubai, Raemona, Jamalouki, Dubai Junction, Ya Watan, Magzoid and News Gulf 365) and 2 paid media coverage (Sayidaty and ET Bil Arabi) for the GAL Suhoor event.
Conclusion & Results
- By Niggi PR team coordinate PR partnerships with ET Bil Arabi and Sayidaty who did a complete coverage report on the Suhoor event.
- In total, 9 organic media coverage were secured (Layalina, Layalina prive, Lovin Dubai, Raemona, Jamalouki, Dubai Junction, Ya Watan, Magzoid and News Gulf 365) for the GAL Suhoor event.
- 6 media were present on ground on the day of the event, interacting with influencers and shooting content for their socials (Cosmopolitan ME, Layalina, Lovin Dubai, Dubai Junction, Magzoid)
- In total, we have secured a Reach of more than 1,231,293 organically.
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Learnings
Handling everything from concept to production to content capture allowed us to maintain a consistent brand tone and message throughout. Every guest, photo moment, and social output echoed the core message through and through