Dove Bond Repair

live, events, and experiential

The Objective

The goal of this event was to generate excitement and awareness around the launch of Dove Bond Repair. We invited influencers based in the UAE, with a strong following in KSA, to help amplify the message. Additionally, we brought together the 2024 Dove Hair Squad alongside our new 2025 squad to create impactful educational content and raise awareness about the product.

Our Approach

We focused on creating buzz for the Dove Bond Repair launch by engaging influential personalities with strong followings in both the UAE and KSA. We invited both the 2024 and 2025 Dove Hair Squads to create impactful educational content, From Aliona, Virdah, Zainab Al Sawalhi, Sereen Aesthetic, Khadija, Shahad Ballan, showcasing the product's benefits. Additionally, we collaborated with key influencers who attended the event, including Asallah Kamel, Yasmin Zahran, Huwaida, Diana Samman, Jessie Willis, Maya Ahmad, Hadeel Marei, Virdah Javed Khan, and many more micro-influencers. These influencers created engaging content across their social media platforms, including TikTok and Instagram, sparking the necessary conversations around the product. By sharing personal experiences and educating their followers about the benefits of Dove Bond Repair, they helped amplify awareness, drive engagement, and build credibility for the product in both the UAE and KSA markets.

Execution Highlights

To date, 24 individuals have already posted, with additional influencers set to share content through next week, ensuring continuous momentum. The campaign has already delivered an estimated engagement of 8.76M, with the potential to reach an astounding 86.2M people, and a strong engagement rate (ER%) of 0.54%—demonstrating significant impact and reach.

Conclusion & Results

6 Squad Members 5 Paid Influencers 20 Organic Invitees actively engaged in the event, each generating content post-event. A total of 123 posts have been created across all participants, amplifying the event's presence.

Learnings

The location of the event was a major highlight, featuring a beautiful sunset, perfect weather, music, and a group of influencers that truly enhanced the experience. The stunning view served as a natural backdrop for content creation, inspiring the influencers to produce more engaging material. The event was extremely exclusive, limited to a select group of influencers. We strongly believe that if it had been open to the public, it would have generated a massive buzz.