Ajmal

Elevate visibility for “The Untold Stories” collection through strategic media collaborations and immersive digital storytelling, building pre-launch buzz and positioning Ajmal Perfumes as a luxurious, narrative-led brand for the style-conscious, while sustaining engagement across platforms.

mumkin’s PR Team executed a robust PR activation by engaging top-tier media to build intrigue ahead of the launch, complemented by vox pop-style event coverage that added a dynamic and authentic edge. Strategic partnerships with ET Bil Arabi (11.9M IG followers) and Lovin Dubai (1.5M IG followers) amplified regional reach and credibility, setting the stage for a powerful launch impact.

Drove audience engagement and talkability by amplifying the Untold Stories Perfume range launch through targeted media activity - resulting in 925K impressions via Lovin Dubai and over 3.4M views across ET Bil Arabi’s social platforms.